Kayla Stinson is an art director
& graphic designer based in
Nashville, TN.
Kayla has a decade of experience helping D2C and Wholesale brands thrive through beautiful design, eye-catching photography, and effective creative processes. Her latest venture as Art Director at Groove Life® saw the company grow exponentially* during her tenure. From rebranding, catalog design, and photo shoots—to digital advertising optimization, Kickstarter campaigns, and CRO testing, Kayla’s hand and eyes have been in all creative aspects of the business.
Services
Art Direction
Email Design
Digital Advertising Design
Photo/Video Shoots
E-Commerce Creative Consulting
Creative Project Management
Groove Life
Art Director
2019 – 2024
Works closely with the Chief Creative Officer to execute all creative projects. Leads a team of talented creatives, articulates the vision, and makes it all happen. Creator and keeper of the Groove Life brand standards. Ensures they are abided by in print design, product design, packaging, photography, digital advertising, trade shows, etc.
Worked alongside the Creative Director to execute marketing campaigns surrounding new product releases. Focus included overseeing marketing graphic design efforts, social media strategy, email strategy, conference presence, and photo and video shoots.
She Reads Truth
Marketing Manager
2017 - 2019
Worked alongside Product Development team to strategize, design, and release women and baby accessories, as well as designed the collateral used to market them. Additional experience included textile design, email marketing, and producing/styling/art directing all photo shoots.